Turn “PRICE?” comments into DMs with your link
OwlHook replies under comments on your Instagram posts and reels, then sends each person the link they asked for in a DM. Automatically, day and night, so buyers aren't left waiting while you're busy.
Opens an email to hello@owlhook.com. Pay nothing until your automations go live.
- We never see your Instagram password
- Only messages people who reach out
- STOP opt-out built in
- GST invoice from an Indian business
Sound familiar?
Your reel worked. Your replies couldn't keep up.
Comments pile up while you sleep.
A reel takes off at night. By morning, hundreds of people have asked for the price, and you're starting from the top.
Buyers don't wait.
Someone who asks “price?” and hears nothing scrolls on to the next shop in their feed.
Copy, paste, repeat.
Sending the same link again and again eats the hours you'd rather spend on orders, packing and content.
Every unanswered comment is a customer who asked and heard nothing. OwlHook answers them while they're still interested.
How it works
Set it up once. OwlHook handles the comments.
- 1
Connect your Instagram account.
Log in on Meta's own screen and choose the account. We never ask for your Instagram password.
- 2
Choose your keywords and your message.
Pick a single post or reel, or all of them. Add the words to listen for, a few public replies and the DM with your link. Founding customers build this with us on a call.
- 3
OwlHook does the rest.
When someone comments your keyword, OwlHook replies under the comment and sends them a DM with a “Send me the link” button. They tap, and your link arrives.
What will you send?
- PRICEprice list
- LINKproduct page
- SIZEsize chart
- MENUmenu
- BOOKbooking page
- CODEdiscount code
Examples. Use any word your customers type.
Features
Everything a “comment PRICE” reel needs
Built for the way your customers comment, and for the way Instagram works.
Keywords that match how people type.
PRICE, price or Price!! with a few emojis all count, even in fancy fonts. Add the words your customers use, like “kitna”, or reply to every comment and skip the words you choose.
Replies that don't look copy-pasted.
Write a few versions of your public reply. OwlHook rotates them and spaces them out naturally.
Your link, straight to their DMs.
One private message with a “Send me the link” button. The link arrives when they tap, with an optional follow-up.
See what happened to every comment.
Replied, DM sent, link sent, or skipped and why, in a record we share with you.
Up to 3 Instagram accounts · Setup done with you · Support on WhatsApp and email
See all featuresMade for businesses that sell through reels
D2C brands and online sellers
Clothing, jewellery, beauty, home décor, food and gifting brands whose reels say “comment PRICE”.
- Send price lists, product pages and size charts
- Handle launch-day comment rushes
- Keep your DMs for real conversations
Social media managers and small agencies
Run comment-to-DM for the accounts you manage.
- Up to 3 Instagram accounts on one plan
- A record of every comment to share with clients
- Need more accounts? Talk to us
Safe by design
Built on Meta's official Instagram API
OwlHook connects the way Meta lets business tools connect: through Meta's own login, with the permissions you choose. No password sharing, no scraping, no unofficial apps.
For your account
No password sharing. You connect on Meta's own login screen.
You stay in control. You choose the accounts, and you can remove access any time in your Meta settings.
Your data stays yours. We don't sell it, use it for advertising or combine it across customers.
For your customers
Only people who reach out. OwlHook messages people who comment on your posts or message you. It never sends broadcasts.
One private reply per comment. The link goes out only after they ask for it.
Easy to stop. Anyone can reply STOP, or ask for a person and you take over the chat.
OwlHook is an independent product of OwlKraft. It isn't affiliated with, endorsed or sponsored by Meta or Instagram. Read our Privacy Policy
Pricing
One plan, priced in rupees
Pro
Monthly
₹799/month + GST
₹942.82 including 18% GST
Annual
2 months free₹7,990/year + GST
₹9,428.20 including 18% GST
- 3 Instagram accounts
- 25,000 automated actions a month
- Every feature included
- GST invoice for every payment
Subscriptions coming soon. Plans renew automatically; cancel any time.
See full pricingFounding customers · first 20 only
Join our first 20 customers
- Your Pro price locked for 12 months
- A setup call: we connect your account and build your first automations with you
- A WhatsApp group for quick support
- Pay nothing until your automations go live
Questions, answered
When can I start using OwlHook?
Is OwlHook safe for my Instagram account?
Do you need my Instagram password?
What do I need to get started?
Is OwlHook made by Meta or Instagram?
More answers: Good to know · Pricing questions
Be ready when your next reel takes off
Tell us your business name and Instagram handle. We'll reply personally.
Pay nothing until your automations go live.